Section 5: Further Reading

From Research Methods in Psychology

For questionnaire design, the standard reference is the book called “Questionnaire Design,” by Oppenheim. This has lots of useful information and advice to help you to write appropriate survey questions. Sage publishes a series of 8 books, edited by Fink, called ‘The Survey Kit’, the books contained in the series are: A Survey Handbook; How to Ask Survey Questions; How to Conduct Self-Administered and Mail Surveys; How to Conduct Interviews by Telephone and in Person; How to Design; How to Sample in Surveys; How to Measure Survey Reliability and Validity; How to Analyze Survey Data; How to Report on Surveys.

If you are interested in some of the special problems that arise in psychology, have a look at “People Studying People,” by Rosnow and Rosenthal (published by Freeman). This is a clearly written book, which contains lots of quite fun examples or curious and interesting research. Books on psychological measurement often get quite heavy going and mathematical, so treat them with caution, but two good ones are “Psychological Testing,” by Anastasi and Urbina, published by Prentice Hall, and “Psychometric Theory,” by Nunnally and Bernstein, published by McGraw Hill.